Bosideng's Globalization Strategy National Vision

<

The garment industry is a traditional advantageous industry in Jiangsu Province, and it is also an export-oriented industry. Bosideng is a representative of high-end and internationalized clothing in Jiangsu. Going to overseas markets and enhancing industrial value has always been its long-cherished wish.

The garment industry is a traditional advantageous industry in Jiangsu Province, and it is also an export-oriented industry. Bosideng is a representative of high-end and internationalized clothing in Jiangsu. Going to overseas markets and enhancing industrial value has always been its long-cherished wish. Bosideng spent £0.28 million to purchase the property located at 28 Moore Street, South Oxford Street, West London, UK. The flagship store of seasonal products including menswear and down apparel was established, and the European headquarters was established. Obviously, Gao Dekang's vision is not only in London, but also more optimistic about the vast European map.

As the forerunner of the internationalization of Chinese brands, Gao Dekang is smart. Some people have summed up Bosideng's "tripping" of London's "three cases". First, the opening hours of the "hottest": choose to open on July 26, in London is undoubtedly the "hottest"; Second, the brand area, style, "the most eye-catching": large-scale flagship store and "big wheel" style Become a unique presence in the surrounding brands; Third, the design style "the most fanciful": the organic combination of Chinese elements and British tradition, to create more "International Fan" costumes. This shows that over the years, the dream of the Chinese people transforming from "Made in China" to "Chinese Brand" has become a reality.

Gao Dekang is even more wise and ambitious. He expects Bosideng to become a world-famous name. He also knows that the Chinese brand's overseas expansion path is bound to be uneven. The cultural tension of the brand is an important part of market expansion. How to make your own brand values ​​accepted and recognized by consumers from different countries and cultures is the key to the success of the brand. To this end, Bosideng is planning to establish Bosideng School of Business and cooperate with internationally renowned institutions to launch professional manager training classes and cultivate senior talents. And according to the needs of development, the introduction of professionals with an international background to achieve internal and external integration. Through learning from the internationally leading management ideas, we have grasped the internationally advanced management concepts and optimized the management and management model, which has helped Bosideng's internationalization strategy to improve its internal strength and lay a good foundation.

The introduction and deepening of fashion ideas, the innovation and optimization of management models, and the recognition and resonance of cultural experiences will ensure that Bosideng’s internationalization is plentiful and rewarding. "Bosideng dared to embark on the international competition stage, use high-end brand image, high-quality products, and large-area retail terminals to explore the path of overseas expansion in line with Chinese brands and accumulate more experience for Chinese brands to go global," said Gao Dekang. Bosideng will build a new commercial concept marketing system for the global market, plan and strategically build a strong retail system, and establish a model for Chinese clothing brands to occupy high ground in the international market.

In 2012, affected by the external economic environment and consumer confidence, the textile and garment industry is facing a severe and realistic test, and also has an important opportunity for industrial upgrading and brand deepening. Bosideng is consolidating its leading position in the industry with extraordinary ambitions and building a world-renowned professional down apparel brand. At the same time, efforts are made to improve the ability of independent innovation, accelerate the pace of adjustments and upgrades, and make greater contributions to promoting the revitalization of Jiangsu Province's textile and clothing industry and economic and social development, and promoting China's great transition from a “clothing great country” to a “clothing powerhouse”.

Women's Dress style is fit for the spring and summer, so almost basic style use bright-coloured print and dye for fabric, usually fashion style needs embroidery, special print and paillette in the main parts of clothes or fabric, and some dazzling styles are even sewing diamond on neck and chest by handmade. Nomally spring and summer style in thin and breathable material which like cotton, polyester, T/C, linen etc, and autumn and winter style in thick and warn material which like cotton, polyester etc, but fabirc needs thick.

Women's Dress

Womens Print Dress,Womens Short Dress,Womens Cotton Dress,Womens Polyester Dress,Womens Long Dress

Shaoxing Yichuang Trading Co., Ltd. , https://www.yichuangcc.com